New Guidelines for Facebook Promotions
Do you like to run contests on Facebook?
Facebook has updated its guidelines for hosting promotions and contests within its platform. If any of you have attended any of my workshops, you know there were quite a few “No No’s” concerning contests on Facebook. Prior to these changes, small businesses were very limited as to what they could and could not do to promote a contest on their business page.
Here are the new guidelines that were updated August 27, 2013.
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residence restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
Simply Angie advice: Nothing has changed here. It is your responsibility to take care of any legal issues surrounding your promotion.
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
Simply Angie: Be sure to state in your promotion that your contest is in no way sponsored, endorsed or administered by Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted.)
Simply Angie: You cannot ask your fans to “share” a post on their timeline or a friend’s time-line to be entered in your contest….But….this is where the good news comes in!
- You CAN now use the Like or Comment features that accompany your post for your contest entries! This was not allowed before (even though thousands of Pages did this.) You can ask your fans to comment or like, just don’t ask them to share.
- You can now use the Like button at the top of your page as a means to enter your contest.
- Contests which are run as “the most comments” or “the most likes” are now acceptable.
- You can now notify a winner through a Facebook message.
- You do NOT have to use a third party app to run a contest, but you might want to consider this for other reasons anyway. I have used Rafflecopter and have been pleased with the results.
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Simply Angie: Pretty self-explanatory. The contest is your responsibility, not Facebook’s.
As you know, things change on Facebook quite often…..we’ll see how long these changes last before another revision is announced. Happy Contests To You!